![]() So we get clarity, and then you can play with it. So it’s about really having a good understanding of what they are looking for and then you have to adapt yourself for that. Chicago casting directors, for the most part, are very knowledgeable on many different types of casting. I need to understand how to find people and what my creative’s are looking for. I have to think for others, and then be creative on my own. People have said casting directors are personal shoppers. When you get a project, do you always know exactly what you are looking for or do sometimes actors change your mind? And remember to make that trend your friend. Especially when you’re an actor training and you’re like “What about my craft?” My point is… sometimes it’s not the craft… it’s the trend. I have seen people book jobs because of their haircuts and because of things they have worn and nothing based on their abilities which of course is it’s on insanity. I have seen people with no facial hair in headshots and walk in like a grizzly. There are actors who don’t care about their appearance sometimes, they don’t put much thought into it and you bring them in and it’s like, you don’t look anything like your headshot! You aren’t current, client’s sometimes can’t look beyond your initial appearance. Some people succeed solely on their talent, and others because they understand how things work and keep up with the industry. So it’s all business and economics and a lot of people who are in the arts, including myself when I started, say “Oh well it isn’t about the money.” No it isn’t but you have to UNDERSTAND the money and you need to UNDERSTAND the business. Other than creative ventures and artistic outlets for people, like people who are doing theater for theaters sake, it is a business and driven by the films, television and commercials. The entire world is driven by the advertising business and marketing. What should actors look for as far as trends and what kind of adjustments should they make? Fun challenge keeping up now with the quickness of things. It is night and day from when I started and I was ahead of the curve on technology. Up until 5, 10 years ago you weren’t seeing something online and submitting yourself on tape the next day. Actors can submit themselves for auditions so it’s made the world very small, and very fast. It helps in regards to researching roles, understanding what is out there, researching directors, researching writers, commercial campaigns or trends on the internet there is so much that you can educate yourself about. It’s made it much better for actors who I think they are the biggest winners in the evolution of technology. How do the on-going changes in technology affect actors in the industry? I had been wanting to get into this business since I was eight years old. I was studying filmmaking and writing and I was planning on going off to direct and produce. Oddly, I got into Casting because I didn’t know how to work with actors. ![]()
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